This session will focus on the economics of sustaining biodiversity software platforms and tools, with revenue models that are not wholly comprised of grant funding. As cyberinfrastructure matures into widely-used, production data sources, software, and services, business models will be needed that identify and engage stakeholders who benefit from their value--potentially as payers. Innovative value propositions and clever financial models for long-term sustainability will be important for products seeking to support a community of institutions and initiatives that range from the large and well-resourced, to those that are small and sparingly funded.